The Co-operative Bank trials the sale of funeral plans

The Co-operative Bank has launched a trial to offer funeral plans to customers through 30 selected branches of The Co-operative Bank and Britannia.

Over 100,000 funeral plans were sold across the UK in 2010. They provide consumers with a financial solution to avoid future price increases by paying for a funeral in advance at today's prices.

They also help to relieve much of the emotional and costly burden to family and friends left behind as the key arrangements have already made and paid for.

Already the UK's largest provider of funeral plans, The Co-operative is now offering via high street branches a range of funeral plan options, including Set Burial and Set Cremation Plans at varying price levels according to the customer's budget either in one single payment or over 12 months at no additional fee.

Rod Bulmer, The Co-operative Bank's managing director, retail, said: "The Co-operative is in the unique position of being able to combine a trusted bank brand with a successful funeral planning division. By bringing these businesses closer together, we can offer our customers much easier access to personal funeral planning services."

Ian Mackie, managing director of The Co-operative Life Planning, added: "It's an exciting trial for The Co-operative and for customers because it allows us to help so many more people find out about the significant benefits of funeral planning within a more accessible and approachable  environment."

Date: November 1, 2011
Author: Joanne Atkin